“What’s it worth to ya?”, I would ask first-time clients with a stoic face when asked how much SEO services cost. A laugh of uncertainly, maybe slight hesitation, and I’d tell them I’m kidding. SEO is really its own unique breed of species in the service industry; it is billed and paid for like many [...]

I’m often asked to review quotes for friends in marketing who are looking for SEO service, but don’t understand too well what SEO is.  I could probably name off at least a dozen organizations I felt were providing Snake Oil service.  And it’s really strange to me; SEO is very dynamic; the game changes frequently.   [...]