This is the third and final post on my series on developing an e-commerce marketing plan. In this final part, we’ll discuss project management and scheduling important activities. If you found this post first, I suggest reading: An E-commerce Marketing Plan that Won’t Overwhelm You – Part 1 An E-commerce Marketing Plan that Won’t Overwhelm [...]

This is the second part of my guide to developing an e-commerce marketing plan. In the first section, we used the Marketing Strategy document to outline our basic goals, objectives, and all of our work. In this part, we’ll outline our metrics, develop projections, and schedule out all of our activities. Before you read this, [...]

As the sole e-commerce manager for my company, I’m tasked with developing and implementing plans with goals to increase: revenue, customers, transactions, average sale value, referrals, and feedback. Each of these metrics are, bottom-line, sales objectives. To put it simply: we aim to increase business. There are so many tactics and activities used in e-commerce [...]

I found this great article this morning on Twitter: http://blog.hubspot.com/blog/tabid/6307/bid/6039/stop-wasting-time-with-social-media.aspx I had a few thoughts I wanted to share about it since I agree with the author about monetization. I’m glad I’m not the only one realizing that Social Media has little monetization value outside of the self-promoting Tech industry that uses it most.  That’s [...]

I found a quote the other day from Teddy Roosevelt, one of the most successful progressive U.S. Presidents.  It gave me some thoughts on how I’ve learned to adjust my working habits in the past year or so. Teddy got his hands dirty in all sorts of social public and political doings – he passed [...]

I read a pretty good post sent to me last week on 36 SEO myths on Search Engine Land by Stephan Spencer at Covario.  It’s a good list that anyone learning SEO should read, there’s good data in here and I agree a lot of false, ill-contrived, or dated information still gets tossed around as [...]

I bought a gym membership as a poor college student, years ago, tempered with sheer determination to get my money’s worth by using every piece of gym equipment I  could – ellipticals, treadmills, free weights, kettlebells, aerobic balls, ab crunchers, etc. Huffing and puffing, exerting this much energy didn’t necessarily make me feel good in [...]