Which comes first: The Chicken or the wyngz*? Thursday nights are not a cooking night in the Lefever Estate. Beer and Pizza is usually on the menu, regardless of what’s going on, and I’m either enjoying a regularly scheduled hang-out with Tony, or a video game veg-out session with the company of our Loft Dogs. [...]

Most advertising is smothered in B.S. We all know this, because every day we’re exposed to the simple-minded, irrational emotional sentiments rather than the pragmatism and usefulness of goods. These silly warm fuzzies drive advertising promotions, and ultimately the economy. The B.S. meter chimes perpetually during every commercial break on radio, TV, print and Internet. [...]

Food products are notoriously deceptive in their packaging imagery and contents, so I thought I’d pay a little more attention and highlight them on Market Misfit as I see them with a new series called “Tales of Deceptive Marketing”. I’ll start with a short story. I love popcorn.  I really, really love popcorn.  I love [...]