Comments for Market Misfit

Comment on An E-commerce Marketing Plan that Won’t Overwhelm You – Part 1 by Adam

Adam — Wed, 02 May 2012 14:05:23 +0000

What exactly is awareness? To get people know your brand exists, or to hear a message? For either of these things to happen, you have to get people there so you have their attention. This is why you focus on all tactics and activities to reach people.

Awareness is marketing and alone doesn’t pay bills, it just means you’re loud enough to be heard. If there is no plan in place to convert the traffic then awareness is in vain. Conversions require the right message, and those communications should be action-oriented to walk the customer through to purchase. If the communications are compelling and speak to your audience, you have the awareness you were seeking all along because even if they don’t purchase right away, they will know you have what they want. They’ll be back when they need it.

Comment on An E-commerce Marketing Plan that Won’t Overwhelm You – Part 1 by Pablo Fernandez

Pablo Fernandez — Wed, 02 May 2012 13:38:47 +0000

What if I’m just opening an e-commerce or trade website, ebay for example. Wouldn’t awareness be important as a start-up?

Comment on Here’s Why You’re Seeing all the “Stop Using Dirty Catheters” Commercials by Adam

Adam — Tue, 03 Apr 2012 19:35:11 +0000

Good luck with your vaginal mesh. I’ve heard some of that stuff was recently recalled.

Comment on Sears Website Really Sucks by Adam

Adam — Tue, 03 Apr 2012 19:34:08 +0000

Hah! Sound like Sears is still sucking it up after all this time.

Comment on Sears Website Really Sucks by SearsdotComSucks

SearsdotComSucks — Tue, 03 Apr 2012 19:27:00 +0000

By the way, mentioned password because I HATE to have to set up passwords all over the place just to buy an item, and worse yet, to have to give name, address, phone, zip, birthdate,etc JUST TO GET to checkout! IF I’m paying with paypal, they don’t NEED that.
All they need is a ship to address and that is provided by paypal.
Again, SearsSUCKS.
PS. I’d tried their site a year ago, and had the same results. Thought perhaps they improved it -not at ALL

Comment on Sears Website Really Sucks by SearsdotComSucks

SearsdotComSucks — Tue, 03 Apr 2012 19:24:26 +0000

I just spent an HOUR trying to check out.
They ask for a password even before you can enter you payment method.
There are 2 coupons supposedly applicable (a FREE SHIPPING and a $5 off of $50)
I tried one, they said it didn’t apply. I tried the 2nd & again it says it does not apply.
I read fine print of each coupon code…none of the exclusions fits my purchase so no reason why both were rejected. I thought perhaps I had put in an extra space or didn’t put a space, capitalize,etc After 5 tries, it locked me out…and this is a COUPON
I could see that on a login, but on a promo code?
PLUS I read in the back that you can have local store pick up on small items (which this is).
It would not offer that option. Argggggh. What a freakin WASTE of time. The price of the item isn’t even that GREAT (saw it for $20-25 less elsewhere online, but none had the item in stock) Sears can kiss my ***. NO THANK YOU SEARS

Comment on Here’s Why You’re Seeing all the “Stop Using Dirty Catheters” Commercials by bobcom

bobcom — Mon, 19 Mar 2012 02:47:52 +0000

Although male, I’m having trouble with my vaginal mesh…sling…stuff. Apparently, I deserve compensation. Thank goodness Cancer Treatment Centers of America cured me. With the party I’m having cookin’ all them exciting recipes my diabetes supply company sent, I no longer need that Colonial Penn policy! Now if you’ll excuse me, I’m off to charge up my Hoveround so I can streak hell-bent-for-leather down to the neighborhood Plaid Pantry and return these Hamm’s can’s in a blue, tarplin IKEA bag. The Pomeranian in the front basket is a ‘one person dog’, so petting isn’t advised…..gonna have to replace that POW sticker that’s peelin’ off the wheel well….damn…Parymid’s are gone up .35 cents…

Comment on Sears Website Really Sucks by PurelyCoffeeBeans

PurelyCoffeeBeans — Fri, 24 Feb 2012 17:38:17 +0000

I just tried to use their website to buy a coffee grinder… instead I will look locally and probably buy it at Starbucks, why? Their website doesn’t work, in IE/Safari/Chrome… or any browser that I use (all of these are the latest versions… but I suspect that doesn’t matter). I keep getting errors (403s and ‘rejected’ messages which are no use at all) with no explanation of what’s wrong or why. Geez. Talk about dinosaurs. I’m appalled that they try to elicit international sales… are things so bad at home? Hey, here’s a suggestion: fix your website, and then see how many happy customers you might have!

Kenneth

Comment on Where is Tech Support Girl? – An Online Hunt for the Hottie in the Headset by I_Caps

I_Caps — Mon, 13 Feb 2012 07:26:08 +0000

haha man, your article made me laugh so hard, it happens that I was looking for a support picture and came across this article

Comment on Here’s Why You’re Seeing all the “Stop Using Dirty Catheters” Commercials by Amity

Amity — Wed, 07 Dec 2011 01:55:57 +0000

Thanks so much for this info. Those commercials are driving me insane and finally I Googled why there are suddenly so many on TV. Found your article and got my answer, thanks!!!